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About Us

Our Story

Necessity Squared Dubai (NSQD) was founded with a vision to bridge the gap between media agencies and production houses, offering a comprehensive solution for all branding needs. From humble beginnings, we have grown into a one-stop shop, providing a diverse range of services, including events, exhibitions, corporate gifts, props for studios, build-ups and interiors, and print deliverables. Our journey is defined by our commitment to quality, innovation, and customer-centricity.

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Our Mission

Our mission is to deliver unparalleled branding and production solutions that elevate our clients' brands. We aim to be the trusted partner for businesses seeking to create memorable and impactful brand experiences.

Our Vision

To be the leading provider of integrated branding solutions, known for our creativity, quality, and exceptional customer service. We strive to push the boundaries of what's possible in branding and production.

Our Vision

Our Values

  • Customer Centricity: We put our clients at the heart of everything we do, ensuring their needs and goals drive our solutions.

  • Innovation: We continuously explore new technologies and methods to deliver cutting-edge solutions.

  • Quality: We uphold the highest standards of quality in every project we undertake.

  • Integrity: We conduct our business with honesty and transparency, building trust with our clients and partners.

Customer Centric

Meet Our Founder

Our founder, an accomplished engineer with a passion for problem-solving and innovative solutions, brings a wealth of experience to the helm of our company. With a background in product life cycles and development, and nearly a decade of experience as a mechatronics engineer in the corporate world, he transitioned to entrepreneurship in 2012. His humble and helpful personality, combined with a global perspective from extensive travel, shapes our company's culture and vision. Committed to sustainability, our founder aims to lead the business as a lasting and impactful brand for generations to come.

Sulaiman Nisar