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Interactive activation 2025

1Rebel

Spin-and-win wheel

Drove signups at a fitness pop-up. Built, branded, on-site in 14 days.

1Rebel, Spin-and-win wheel

Brief

1Rebel ran a fitness pop-up in Dubai and needed a prize-wheel mechanic at the door: physical, branded, mechanically reliable. Brief landed two weeks out from the opening date.

14 days Brief to opening day

Process

CO2 laser cut the wheel body and prize segments. Clean kerf, no scorch on the cut face. UV flatbed printed the prize sectors and the 1Rebel brand-marks direct to substrate, no decals. Bearings sourced and bench-tested for the spin action. Weighted, not floppy.

CO2 laser head mid-cut on a sheet of cast acrylic, honeycomb bed visible
UV flatbed printer mid-pass laying ink onto a neon-green substrate
CO2 laser for the body and segments. UV flatbed for the brand-marks and prize sectors.

On-site assembly, levelled on the plinth, stress-tested before doors opened.

The 1Rebel prize wheel mid-assembly on the NSQD workshop bench, prize sectors visible
Wheel on the bench. Sectors set, dowels in, plinth interface next.

Weighted, not floppy. Bench-tested before it ever spun for a guest.

Outcome

Drop-in, plug-and-spin. Signups captured at the wheel. Fourteen days from brief to opening day, hit on schedule. The wheel travelled to two further pop-ups on the same rig.