Blender bikes

Two pedal-powered blender bikes, one in DoubleTree navy and lime, one in StrEat Culture black and gold, branded from the wheel disc to the down tube.

Brief

DoubleTree by Hilton Dubai Al Jadaf wanted a guest activation with no plug and no screen: a bike you pedal to blend your own drink. Two of them, each carrying a different brand. One for the hotel itself, built around the warm cookie every DoubleTree guest gets at check-in. One for StrEat Culture, the hotel’s bar, in black and gold.

2 Bikes, two brands, one hotel

Process

Visuals first. Each bike was mocked up on the base frame so the hotel could sign off the whole treatment before anything was printed: wheel disc, brand plate, frame lettering, the lot.

Design mockup of the StrEat Culture blender bike: black frame, grey cityscape wheel disc with gold drops, Let's Drink? lettering — The two mockups the hotel signed off. Everything below was built to these.

The wheel discs do the talking. A full-bleed print, laminated and fixed to a white rim ring that screws through to the wheel, so the graphic sits flat and stays put when the wheel is spinning under a rider. DoubleTree’s disc is the cookie, edge to edge. StrEat Culture’s is a monochrome street scene with gold bubbles rising on one side and gold drops falling on the other.

Close-up of the StrEat Culture wheel disc: grey city street, gold bubbles and drops, Let's Drink? in gold script — Discs on. Screw-fixed through a white rim ring, graphic flat to the wheel.

The blender housing takes a printed brand plate on each side, DoubleTree in lime, StrEat Culture in white on black. Down the tube, cut vinyl: “Your Warm Cookie Awaits” with cookie motifs at each end on the navy bike, “StrEat Culture Dubai” in gold on the black one. Leather saddle and grips, chrome horn, wicker basket. The kind of thing a guest wants to photograph before they ride it.

The StrEat Culture blender bike in the NSQD workshop, amber blender jug mounted on the head unit, gold lettering down the tube — StrEat Culture bike in the workshop, jug on. Pedal to blend.

Pedal, blend, pour. No plug, no screen, no app.

Outcome

Two bikes delivered to the hotel in September 2024, one for the lobby story and one for the bar. Guests pedal, the jug spins, the drink is theirs. No power needed, so the bikes go wherever the activation does.

0 Plugs required

The finished StrEat Culture blender bike in the NSQD workshop: black frame, gold lettering, amber blender jug — Both bikes finished in the workshop before delivery to Al Jadaf.